Online Shopping Trends - A New Perspective

From Black Friday to Cyber Monday and through December – track the trends with Pulse Index.

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Strong Season Results for Online Retailers

The holiday season has come to a close and it has been another record season for Pulse merchants. For the full month of December, transactions were up 35% and sales were up 22% vs 2010. While December did not see the level of growth recorded in the early part of the season, the numbers are still impressive when considering the harder comparables of the peak season.

Online shoppers made the most of the final days, driving transactions and sales higher right up to the last minute. With December 25th falling on a Sunday this year, merchants were able to offer guaranteed shipping later into the week, giving consumers extra time to make online purchases. Shopping resumed on Monday as consumers took advantage of post-holiday deals, redeemed gift cards, and filled their new digital devices with media.

For the full season, transactions were up 37%, sales rose 25%, and average tickets declined 9%.

View analysis of previous weeks

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